4/15/2023 0 Comments Designer logos![]() His designs would help represent General Dynamics at the “Atoms for Peace” conference and forever shift the General Dynamics brand image. Nitsche was tasked with creating a series of logos and posters to accomplish this task.Īlthough much of what General Dynamics was working on was top-secret at the time, Nitsche was still able to perfectly convey the company’s new approach using a series of brilliantly designed, abstract creations. At the time, defense contractor General Dynamics wanted to change its brand image from a company that created weapons of war to a company that created technology that helped move humanity forward. In 1955, designer Erik Nitsche was handed an incredibly tricky task. However, it will most likely be his work on the iconic Apple logo that will always be his biggest claim to fame. In addition to designing Apple’s logo, Janoff has also done design work for IBM and Intel. ![]() In one interview, Janoff described how the iconic bite out of the apple logo was meant to signify a “byte” of information and convey the idea that Apple products are as tempting as the apple in the Garden of Eden. No list of iconic logos is complete without mentioning the Apple logo, and Rob Janoff is the designer behind it. Afterward, she continued working with Nike until 1983 and retired from her design career in 2000. The designer behind the world-famous Nike swoosh is Carolyn Davidson.ĭavidson actually designed the Nike logo in 1971 while she was still a student at Portland State University. Only a handful of companies in the world are known more by their logo than they are the company name itself, and Nike is one of them. Lindon Leader’s most famous creation by far is the logo he designed for FedEx, which incorporates a perfect arrow pointing forward in the white space between the “E” and “X.” It’s a logo that has won numerous awards and consistently ranks as one of the top ten logo designs. While Leader may not be as well known as some of the other so-called superstar designers, he certainly deserves all the world recognition for his work. Lindon Leaderįew designers in history have made better use of white space than Lindon Leader. Logo branding is definitely one of his strong attributes. Rand passed away in November of 1996, but his contributions to the design world will certainly live on. ![]() In 1972, Rand was inducted into the New York art directors club hall of fame after teaching design at Yale University for the majority of his life. Known as one of the founders of the Swiss style of graphic design, Paul Rand is the man behind world famous logos such as the IBM logo, the UPS logo, the ABC logo, the Yale University Press logo, and many more. The list of famous logos that designer Paul Rand has created certainly ranks as one of the most impressive that you will find. It is her work on the iconic Google logo, though – a logo that the company continues to use to this day – that has forever etched Kedar’s place in design history. Ruth Kedar was born in Brazil, earned a degree in architecture in Israel, and earned a Master’s in graphic design from Stanford University. Of course, Ruth Kedar is no ordinary logo designer, and the logo she created for the tech behemoth Google is no ordinary logo. ![]() Not many logo designers can boast that their creation is seen by billions of people every single day, multiple times a day. In this article, we’ll take a look at ten famous logo designers who were able to do just that, as well as the iconic creations that have earned them their fame. One perk of working as a logo designer is the opportunity it affords for your creations to go down in history as helping play a role in the success of some of the largest companies in the world. ![]()
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